On vacation last month, I realized I had forgotten to pack razors. When I went to the store to buy some, I was being budget conscious and selected a razor I hadn't used before. Big mistake as it hacked my legs up but that's not what I wanted to talk about. While probably looking for some reading material in the bathroom, ahem, I read about the features of said razor (just focus on the last 2 bullet points):
Key Benefits:
•Fixed head and triple-blade technology that delivers a smooth, close shave
•Polymeric and chrome cover to ease shaving in sensitive areas
•Twin lubricating strip with Vitamin E provides great smoothness for a comfortable and safe shave
•Long ergonomic handle that allows a better handling for a comfortable shave
•Elegantly designed handles with flowers decorations (sic) for an enhanced and pleasant shaving experience
•2 pink colored handles to suit your mood
At the time I remember thinking, are you kidding me? Someone was REALLY stretching for those. {big eyeroll and headshake}
So I wasn't too surprised to see this in the news recently. Oh Bic, how I would love to listen in on your advertising/marketing meetings.
Bic Pens For Her
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